Victoria Beckham and the Start of the WAG Phenomenon at the 2006 World Cup

✍️ Nalendra 🕒 23 Jun 2026 👁️ 1x dibaca

Tangsellife.com - Victoria Beckham's appearance at the 2006 World Cup became one of the starting points for the birth of the WAG (Wives and Girlfriends) phenomenon, which is still known in the football world today.

This phenomenon is once again being widely discussed with the ongoing 2026 World Cup held in the United States, Canada, and Mexico.

Victoria Beckham's Iconic Style

In the match between England and Trinidad and Tobago in Nuremberg, Victoria Beckham appeared with a striking style: white denim shorts, brown boots, and a tank top that read "England Rock$".

She also carried a Hermès Birkin bag and large sunglasses, which later became the focus of global media attention.

This style was considered to represent the 2000s era and also became a symbol of the birth of public scrutiny towards the partners of football players.

The Birth of WAG Pop Culture

The term WAG actually existed before, but the 2006 World Cup made it a global phenomenon. Media began to highlight the lives of players' partners almost equally with the athletes on the field.

Names like Victoria Beckham and Cheryl Cole further strengthened public attention towards the glamorous side of the tournament.

WAGs Are Buzzing Again at the 2026 World Cup

Two decades later, the WAG trend has resurfaced with the emergence of the blokecore style, which is fashion inspired by football culture from the 1990s-2000s era.

The combination of jerseys, denim, and luxury accessories is once again popular, reinforcing nostalgia for that era.